Opposable Thumbs
Independent Agency
Independent Agency
All Rights Reserved
Opposable Thumbs
Currently working out of living rooms across India.
We’ll update our office address when the world’s a tad safer to live in.
We’ll update our office address when the world’s a tad safer to live in.
Services
What we love doing
CHOOSE ONE. CHOOSE ALL.
Branding
If you have a new brand to launch, we can help you, right from naming it to developing its identity, and creating a Brand Bible to lay down the tenets for future creative teams. We can also help existing brands with their identity. We do this by examining what works and what doesn’t, using consumer research, brand insights and creative intuition. We can revamp identity to make it more relevant and contemporary, or to express a brand’s new vision, story and purpose.
Packaging
Packaging brings out our uninhibited imagination. We begin with the form and function, explore design elements to bring alive the product’s identity, cut the clutter and give it a “pick-me!” appeal amidst the branding noise on store shelves. From designing just the labels to creating packaging from scratch (involving its form), we can help your brand optimise efficiencies based on your requirements.
Advertising
While we steer clear of labels like “traditional” advertising, we simply love ads for the offline media. We love the art of telling a brand story through print, film and radio. Our ability to break down insights, chalk up the right strategy for different media, and tell compelling narratives gives us an edge. With our expertise to envision the campaign even for digital media, we can make it truly robust.
Social Media
Who’s not on it! We help brands reach out to their consumers on social media in a meaningful, interesting and engaging manner. Whether you require a campaign, or ongoing daily conversations, we can help you with it. We keep it fun, spontaneous and in-the-moment to make brands relevant in the consumer’s lives.
Graphics
If you’ve got an idea, we can give it a visual expression. Graphics are key to any brand, whether it is for livening up a space, making merchandise eye-catching, imparting information, or for any other purpose. A simple brief stating your requirement is all we need to find the most creative interpretation. We also work in collaboration with other creative teams and artists to create stunning design.
(Image credit: Latheesh, for a campaign we conceived for our client, Silk Route Escapes, an experiential travel company.)
(Image credit: Latheesh, for a campaign we conceived for our client, Silk Route Escapes, an experiential travel company.)
