Opposable Thumbs
Independent Agency
Independent Agency
All Rights Reserved
Opposable Thumbs
Currently working out of living rooms across India.
We’ll update our office address when the world’s a tad safer to live in.
We’ll update our office address when the world’s a tad safer to live in.
Santoor
A classic Indian soap brand with iconic advertising, making meaningful connections with its core consumers, young mothers, in the digital world.
The Brief
We’ve all grown up with the classic Santoor ads and their famously memorable “mummy” moments. But the brand’s true appeal has always been in the fact that it could stay relevant and in-step with its core consumers, young mothers. In this digital age, with its TG spending more time on social media, the brand wanted to establish a strong presence and connect on social channels. And that’s when we were called in.
Solution
Keeping the brand messaging of younger looking skin, and its ingredient story, in the forefront, we create engaging communication on social media. From contests to product related posts, we develop messaging not just for the main product, Santoor Sandal & Turmeric, but also for its whole range.
RELEVANT MESSAGING
YOUTHFUL APPEAL
INGREDIENT DRIVEN
The result
We create contextual content, integrate key product messaging, contests and other engaging ideas to deliver the brand promise – the secret of younger looking skin.
The secret of younger looking skin
This core brand messaging found new wings on social media. We constantly encourage women to express themselves and their talent.
SOCIAL MEDIA POSTS
ENGAGING
YOUTHFUL
POSITIVE
Centre Stage
In 2020, we brought back a very popular talent hunt of Santoor – Centre Stage. We called for entries from women to showcase their talents. And we loved what we saw!
