Opposable Thumbs
Independent Agency
Independent Agency
All Rights Reserved
Opposable Thumbs
Currently working out of living rooms across India.
We’ll update our office address when the world’s a tad safer to live in.
We’ll update our office address when the world’s a tad safer to live in.
Chandrika
A handmade soap filled with the goodness of natural ingredients, blended together using an age-old recipe, and loved by millions of Indian women over the years.
The Brief
Chandrika is a household name. It works wonders on the skin and has a loyal base of consumers. But even these consumers were not aware of everything about the brand, and what made it so special. Like, it was 100% handmade from an Ayurvedic recipe that was over 75 years old, had more than 80% coconut oil, or that it took 10 days to make one soap!
Solution
We created a beautiful story for digital media to bring alive the well-kept secrets of a very familiar brand. These little nuggets were meant to take the consumer by surprise and make her fall in love with her favourite soap, all over again. The organic feel of the film, the abundance of ingredients and the nostalgia-invoking narrative brought the messaging alive.
CAPTURING THE STORY
FOCUSING ON INGREDIENTS
EXPRESSING GOODNESS
DESIGN DEVELOPMENT
Ayurvedic goodness
Through the imagery and messaging, we depicted the Ayurvedic process and natural ingredients used.
DIGITAL CREATIVES
AYURVEDIC HERITAGE
CAREFUL BRANDING
CONSUMER CONNECT
SOCIAL MEDIA POSTS
Explorations
From a film that showcased the secrets of the brand, to creatives that spoke of its benefits and natural goodness, we covered a spectrum of ideas.
A strong bond
Our messaging was meant to resonate with Chandrika’s loyal base of consumers, and draw them in to try more products in the range.
