FYND | Opposable Thumbs

FYND Studios

A brand that believes in self-expression through curated fashion, intelligent learning of user preferences and fashion forward designs.

The Brief

Marketplaces for fashion are dime a dozen. There is a problem of plenty, and it is up to the consumer to piece together that perfect ensemble. Moreover, shopping online removes you from the experience having a legit stylist guide you, help you try out pieces, and mix and match them to suit your persona. Enter FYND, and its homegrown sub-brands specializing in functional fashion. This brand leveraged AI and trend to create the perfect shopping experience. Our job was to pitch this idea to a consumer already spoilt for choice.

Solution

Clothes are a form of identity and self-expression. This insight inspired us to create the brand story for FYND. The AI behind FYND mapped out a consumer’s psyche and then got her started on the journey of curating her own wardrobe. The brand name stemmed from this idea, and we went on to tell consumers to ‘FYND their unique self’. We also projected this thought into the brand architecture as we defined the identity and purpose of each line of functional clothing.

LOGO EXPLORATIONS

UNIQUE

INTERNATIONAL

PERSONALISED

MINIMAL

CLEAN

STYLISH

MOOD

Experiential
Contemporary
Curated
Imaginative
Explorative

Clothing with a purpose

FYND is not just another fashion marketplace. The sub-brands under it fulfil specific functions, and complement each other perfectly. This allows the consumer to handpick statement pieces and curate her wardrobe with unlimited possibilities.

LOGO EXPLORATIONS

Explorations

We dove right into the world of FYND, charting the right course through our insightful architecture. Each sub-brand got its own niche and also became a part of the larger picture where the consumer has the freedom to pick and choose, and create something unique.

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