Enchanteur
A brand that espouses romance through floral fragrances infused in its collection of bath & body products, and perfumes. Very feminine and so very French!
The Brief
Enchanteur is a collection of floral perfumes crafted using classic French perfume-making techniques. Their bath & body collection is designed for layering so that the fragrances blossom better. Each product is crafted to inspire romance. And our job is to engage women on social media and help them to discover their magical moments.
MOOD
- Romantic
- Floral
- Feminine
- French
- Delicate
Solution
Is the modern woman too jaded or does she still crave a sweep-me-off-my-feet romance? The brand appeals to the innate romantic nature of a woman, and we captured it in our social media creatives. On a daily basis, we woo women with flowers (lots of roses, specifically), ideas of romance, French perfumes and indulgent bath & body products.
CREATIVE DESIGN
Spark romance
This is the brand’s key message to its consumers, and we use a mix of product and brand communication to create the desired appeal.
DIGITAL BANNERS
SPARKING ROMANCE
BEING FEMININE
FLORAL INSPIRED
SOCIAL MEDIA POSTS
Explorations
Through our creative expressions, we give the woman a chance to spark her own romance. Our messaging is positive, subtle, uplifting and full of joie de vivre.
PARIS BY ENCHANTEUR
These young, fruity-floral perfumes resonate the brand thought of romance, but with a more youthful spirit. Like Enchanteur, Paris Perfumes too are crafted using classic French perfume-making techniques. The fragrances are designed to tease your senses, be vibrant, vivacious and absolutely flirtatious.
Youthful
Flirtatious
Fun
A digital-forward brand
Enchanteur excites us creatively by being a digital forward brand, reaching out to its potential consumers largely through e-comm portals and its brand store. We thrive on this challenge every day.