Opposable Thumbs
Independent Agency
All Rights Reserved
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Opposable Thumbs
Currently working out of living rooms across India.
We’ll update our office address when the world’s a tad safer to live in.
L’angoor
A fruity, tropical wine that is young and fun, created for those
exploring the world of wines for the first time.
The Brief
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Big Banyan is a well-established wine brand in the Southern states of India. Its nuanced flavours appease the palates of sophisticated drinkers. However, they felt the need to tap into a large segment of new wine drinkers who preferred easier and fruitier notes. So Big Banyan wanted to create a new brand that teased their explorative spirit and added a fun, approachable twist to the perceived snobbery of wine.
MOOD
  • Playful
  • Foliage
  • Hand Drawn
  • Clean
  • Minimal
Solution
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Over a decade ago, Big Banyan’s journey started on the outskirts of Bangalore, near a 400-yr old banyan tree. We went back to these roots to launch the new brand too. The tree is home to many monkeys and that decided the cheeky, mischievous tone we needed (besides the tropical notes of the wines). We deliberately used the Indian word for grape (Angoor) to retain the brand’s Indianness but gave it an international twist. The name, therefore, is a play on the word “grape” and “monkey” (Langoor, a native Indian monkey). From there on, we let our imagination go wild.
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EXPLORATION 1
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EXPLORATION 2
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EXPLORATION 3
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langoor
The Result
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We created a brand name, logo and packaging that reflected the tropical flavours, the cheeky, fun nature of the brand and its consumer, and also the elegant sophistication that the parent brand, Big Banyan, is known for.
CAPTURING THE STORY
THOUGHTFUL BRANDING
PURPOSEFUL DESIGN
DESIGN DEVELOPMENT
MOOD
  • Playful
  • Foliage
  • Hand Drawn
  • Clean
  • Minimal
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Creative process
We were inspired by botanical illustrations from the times of the Raj, when fearless explorers came to India and enlisted Indian artists to hand draw their “discoveries”.
LOGO EXPLORATIONS
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ELEMENTS OF DESIGN
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INDIA INSPIRED
INTERNATIONAL APPEAL
FLAVOUR FOCUSED
LABEL DESIGN OPTIONS
the
white
the
red
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the
white
the
red
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Explorations
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We took inspiration from tropical foliage of India for design. Fronds, animals and motifs – they were all drawn from our jungles.
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MOOD
  • Lush
  • Colourful
  • Tropical
  • Explorative
  • Mischievous
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TROPICAL
MADE IN INDIA
FUN