Opposable Thumbs
Independent Agency
All Rights Reserved
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Opposable Thumbs
Currently working out of living rooms across India.
We’ll update our office address when the world’s a tad safer to live in.
Mia by Tanishq
A modern jewelry brand by Tanishq, designed for women forging their own path.
The Brief
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Mia by Tanishq is a charming collection of trendy, elegant, and playful jewelry. It is fashioned for women who like to express themselves through jewelry, for women who are always on the move (Me In Action). To bring the brand story alive, Mia had created a series called, ‘Me In Action’. This series captures stories of women with unique personalities, and a passion to make a difference. We were engaged to contribute a capsule of stories for this series.
Solution
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Our team scouted various sources for stories about women doing interesting things. We pored over articles in newspapers, magazines, books and the world wide web. We even tapped into our personal networks. We researched and handpicked some of the most fascinating women, delved into their achievements, met them, chatted with them, and crafted their stories into bite-sized films.
CAPTURING THE STORY
CREATING A CONNECT
INSPIRING THE WORLD
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The Result
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We filmed five stories, featuring women from various walks of life. These included a bodybuilder, a detective, a special Olympics coach, an Ironman and an animal rescuer.
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“I HAVE COME TO RESPECT MY body. love every muscle, every curve. THE SWEAT AND PAIN MADE ME STRONG”
Ruby Beauty Glory
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The idea
When we set out, we wanted to showcase narratives that were real, unique, fun and inspiring. We were deeply moved by the stories of the women we met. And through our films, we brought to life their journeys, aspirations and dreams.
EXPLORATION PIECES
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mia
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