Mia by Tanishq
A modern jewelry brand by Tanishq, designed for women forging their own path.
The Brief
Mia by Tanishq is a charming collection of trendy, elegant, and playful jewelry. It is fashioned for women who like to express themselves through jewelry, for women who are always on the move (Me In Action). To bring the brand story alive, Mia had created a series called, ‘Me In Action’. This series captures stories of women with unique personalities, and a passion to make a difference. We were engaged to contribute a capsule of stories for this series.
Solution
Our team scouted various sources for stories about women doing interesting things. We pored over articles in newspapers, magazines, books and the world wide web. We even tapped into our personal networks. We researched and handpicked some of the most fascinating women, delved into their achievements, met them, chatted with them, and crafted their stories into bite-sized films.
CAPTURING THE STORY
CREATING A CONNECT
INSPIRING THE WORLD
“I HAVE COME TO RESPECT MY body. love every muscle, every curve. THE SWEAT AND PAIN MADE ME STRONG”
—Ruby Beauty Glory
The idea
When we set out, we wanted to showcase narratives that were real, unique, fun and inspiring. We were deeply moved by the stories of the women we met. And through our films, we brought to life their journeys, aspirations and dreams.
EXPLORATION PIECES